K-Pop fans all over Japan are calling it ‘The Return of the King.’ On April 2, in the heart of Japan,JYJ opened their concert ‘The Return of the JYJ’ at the Tokyo Dome for the first time in approximately 3 years and closed the three day long concert with great success.
According to JYJ’s agency, C-JeS Entertainment, there were over 300,000 pre-orders for tickets to the concert. 150,000 people were able to obtain tickets from amongst this number through a random drawing. Needless to say, tickets quickly sold out.
The price of a ticket was 10,500 yen. Going by the exchange rate on April 4th, that amount translates to about 130,000 won (approximately 115 USD). Based on ticket sales alone, JYJ raked in about 19.5 billion won. Merchandise such as towel, t-shirt, and glow-stick sets sold for 100,000 won. Relatively, individual more inexpensive items sold like hot cakes. Starting from 6am, fans crowded around the vicinity of the Tokyo Dome and spent their time buying JYJ merchandise.
Combining all these sales together, JYJ must have brought in over 20 billion won from their Tokyo Dome concert. The net profit is a secret. “Considering overall costs such as the personnel expenses for the Japanese production agency we used, we aren’t sure yet how much the profit-loss calculation will be,” said an agent from C-JeS Entertainment, with few words.
What about the 300,000 who had wanted to pre-order tickets but were unable to obtain them? For these fans, the last day of the concert was broadcast live in various movie theatre chains throughout Japan. The movie theatres included 113 theatres nationwide such as Japan’s premier movie theatres Thoho Cinema and Warner Mycal.
“The truth is, as the Hallyu wave cools down little by little, Korean movie showtimes had been pushed to the back time slots, whether early in the morning or late at night. But extraordinarily, the JYJ concert was broadcast live during the evening at a prime time,” claimed the C-JeS Entertainment agent. “By this alone, we can see how big JYJ’s popularity is in Japan.”
The fans’ welcoming was also very warm. “I waited for three years with a bit of anxiety,” said Chieko (age 26, F), a local fan at the concert who was deeply moved. “Watching the performance today, I feel that the three year wait was entirely worth it. JYJ is extraordinary. I always told myself that if I waited, I would be able to see them. I missed them so much. I’m so happy to be able to see them again at Tokyo Dome, and so thankful.”
Aya (29, F) was also moved. “Just last year, I went to Korea two times to see JYJ,” she said extremely pleased. ” Seeing JYJ in Japan again is just entirely different than going to their concert. I’m so thankful they didn’t give up, and we are so glad that we waited together. This amount of feeling and devotion exchanged between artist and fan is unrivaled.”