Publisher: On July 3, 2012
JYJ moves 22,000 fans’ hearts with fan- exhibition without commercial profit July 02, 2012
Original Link: http://news.nate.com/view/20120702n20987
The exhibition was meaningful enough to set a record that 7,024 Japanese people entred the country only for this single event, but more noticeable fact was that it was ‘hallyu service without sales gimmick’. The management company refused all [promotional] suggestion for sponsorship from many companies and allocated 3.7 billion KRW of budget so that the exhibition event could be purely for fans. There was absolutely nothing commercial except the booth to give [free] entrance tickets, water and fans [to wave in hot weather].
There was no vehicle or booth to sell coffee, no single thing to sell MD goods which are also so typical when there is an event that a celebrity attends.